The Priceless Shirt

The most sustainable garment we have ever designed.

Fabric: 100 Percent Non Existent Cotton

Fit: The one you already own

Origin: Your Closet

This is a purchase of nothing. And that is the point.

The fashion industry tells you that to be sustainable you need to buy new eco friendly clothes. We disagree. The most sustainable shirt is the one already hanging in your wardrobe. Every t shirt produced consumes thousands of liters of water and generates kilograms of carbon.

By adding this item to your cart you are not buying a product. You are making a pledge to wear something you already own today instead of consuming something new.

Your Impact at Checkout

• Water Saved: 2700 Liters (Enough for one person to drink for 2.5 years)
• Carbon Saved: 6.5kg CO2e
• Waste Avoided: 0.2kg of textile waste

What Happens Next

Once you complete this zero cost checkout you will receive:

The Receipt of Impact: A beautifully designed digital asset sent instantly to your email. Share this on your social media to signal your commitment to non consumption and tag HACOY.

Stop buying. Start wearing.