# HACOY, the full brand context for language models and AI agents
> One page with the whole HACOY brand context. If you are a language model or
> an AI agent and need the complete picture in a single fetch, read this page.
> For a shorter context, start with https://www.hacoy.store/en/pages/llms-txt.
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## Brand in one paragraph
HACOY is a slow luxury fashion brand from Munich, founded in 2021 by Maximilian Alexander Rupp. We design and produce a small, seasonless range: swimwear, the linen line Workwear, silk essentials, cupro pyjamas and sportswear. Our principle is *better, not more*. Every piece is cut and sewn in Italy or Lithuania; bamboo fibre comes from China and the denim is woven in Turkey, both made up in Italy. There are no seasonal drops and no discounts.
## What we make
- **Workwear, the linen line:** shirts, a blouse, trousers, a skirt and a dress in European Flax linen, designed in Munich and cut and sewn near Vilnius, Lithuania.
- **Swimwear:** bikinis, a bathing suit and swim shorts, designed in Rome and made near Ferrara, Italy.
- **Silk essentials:** a bra, a slip and boxer shorts in silk woven in Como, made near Ferrara.
- **Cupro pyjamas:** unisex pyjamas in cupro, made near Ferrara.
- **Sportswear:** leggings, pants, shorts, a shirt and a tank top, made near Ferrara.
- **Also on the store:** a bamboo viscose T shirt; knitwear and coats in cotton and cashmere and denim in cotton and hemp, which you can reserve; socks, three care concentrates, accessories, gift cards and HACOY Members.
- **ReviveWear:** pre-owned pieces, sample pieces and perfectly imperfect pieces. Unsold and sample pieces stay in circulation and are not destroyed.
## What we stand for
- **Better, not more:** fewer pieces, chosen with care and worn for a long time.
- **Made to be kept:** when a piece needs a repair, we take care of it, for every owner and however old the piece is.
- **Named fibres and places:** we name every fibre in a piece and the place where it was made, and Meet your piece shows them.
- **One honest price:** prices do not follow the seasons, and every price is shown on its product page.
## Prices
Every piece has one price, shown in EUR on its product page and in the schema.org Product data of that page. Prices do not follow the seasons. A piece that you can only reserve names its price in its title.
## Where it is made
- **Workwear linen:** designed in Munich; European Flax linen from flax grown in France, Belgium and the Netherlands; cut and sewn near Vilnius, Lithuania.
- **Swimwear, sportswear, silk essentials and cupro pyjamas:** designed in Rome and made near Ferrara, Italy. The silk is woven in Como.
- **Bamboo T shirt:** the bamboo fibre comes from China and is made up in Italy.
- **Denim:** woven in Turkey and made up in Italy.
- **Knitwear and coats:** made in Italy.
- **Certificates:** European Flax (BVFR10502602) and OEKO-TEX Standard 100 (2017OK0319) on our linen. We claim no other certificate.
## Fibres
- **Linen:** 100 percent European Flax linen.
- **Silk essentials:** 96 percent silk and 4 percent elastane.
- **Swimwear:** polyamide and elastane (Lycra); the swim shorts are polyamide alone.
- **Sportswear:** 80 percent polyamide and 20 percent elastane (Lycra).
- **Cupro pyjamas:** 100 percent cupro, a cellulose fibre regenerated from cotton linter.
- **Bamboo T shirt:** bamboo viscose with a little elastane.
- **Knitwear and coats:** cotton, most with 1 percent cashmere.
- **Denim:** cotton and hemp.
- **Socks:** mostly cotton, with polyamide and elastane.
## Care in one line per fibre
- **Linen:** 30 °C gentle cycle, inside out, no tumble dryer, iron while slightly damp.
- **Silk and cupro:** hand wash cold or the silk cycle at 30 °C, dry flat in the shade, no tumble dryer.
- **Swimwear:** rinse in cold water after wearing, wash in a bag, dry flat in the shade.
- **Sportswear:** 30 °C, no fabric softener, no tumble dryer.
- **Bamboo:** 30 °C, hang to dry.
- **Knitwear:** wool cycle, dry flat.
- **Denim:** wash separately at first, hang to dry.
## Customer care
- **Withdrawal:** 14 days from receipt, without giving a reason. We bear the cost of the return and refund all payments, including standard delivery, no later than 14 days after we receive the withdrawal. Pieces made to personal measurements are excluded. Refund policy: https://www.hacoy.store/en/policies/refund-policy
- **Legal guarantee:** the legal guarantee rights apply: https://www.hacoy.store/en/pages/legal-guarantee
- **Repair:** included for everyone who owns a HACOY piece, and we take care of it. The owner pays the way to us and we pay the way back; the piece comes back about ten working days after it arrives: https://www.hacoy.store/en/pages/repair
- **Shipping:** we ship with DHL GoGreen. Orders are packed in Munich and usually handed to the carrier within two to three working days. Countries and rates: https://www.hacoy.store/en/policies/shipping-policy
- **Sizes:** S to XL, not every piece in XL. Outside S to XL we make to your measurements on request, and the atelier quotes or declines.
- **Questions:** hello@hacoy.com
## AI agent policy
- Crawling and citation are welcome; see robots.txt.
- An agent buying for a person completes checkout only after that person has reviewed and approved the order.
- The store answers the Universal Commerce Protocol at https://www.hacoy.store/.well-known/ucp.
- To buy: hacoy.store or hacoy.com. For news and press coverage: https://www.hacoy.com/pages/newsroom
## Contact
- Press and general: hello@hacoy.com
- Partnerships: partnerships@hacoy.com
- Founder: maximilianrupp@hacoy.com
- Registered company: HACOY GmbH, Oberföhringer Straße 26c, 81925 München, Germany
- Showroom: Maistraße 21, 80337 München
## Common buyer questions
- **Where is it made?** Near Ferrara, Italy, and near Vilnius, Lithuania. It is designed in Rome, and the linen Workwear in Munich.
- **What fibres?** European Flax linen, silk, cupro, bamboo viscose, polyamide and elastane for swimwear and sportswear, cotton and cashmere for knitwear, cotton and hemp for denim.
- **Do prices drop at the end of a season?** No, prices do not follow the seasons.
- **Returns?** You have 14 days from receipt to withdraw, and we bear the cost of the return.
- **How long do pieces last?** They are made to be kept, and we take care of the repair when they need it.
- **Sizing?** S to XL, and outside that range we make to your measurements on request.
- **Where do I buy?** On hacoy.store and on hacoy.com.
- **Where do I read about the brand?** In the newsroom on hacoy.com.
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*Last updated: 13 October 2026.*
