As Seen In

  • Munich startups in fashion: the Süddeutsche Zeitung on how HACOY builds its business.

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  • MAXI speaks with founder Maximilian Rupp on why style is personal, not a trend. Happiness, comfort, and premium fabrics.

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  • Labels to Watch: FashionUnited selects HACOY as one of the top emerging fashion brands from Munich.

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  • Greenstyle Munich on the HACOY linen Workwear, cut and sewn in Vilnius.

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  • The Good Shopping Guide on HACOY’s approach to circular design and transparency.

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  • Meet the Munich founder challenging the industry. How HACOY combines local design with an extended product lifecycle supported by repair, resale, and revival services.

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