Denim Jeans, Preorder

Denim Jeans, Preorder

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Important note on pricing and preorder

This is a preorder reservation, not a purchase. No payment is taken today, the amount at checkout is zero. The price will be announced soon, as soon as it is confirmed with our production partner. Reserving now places you first in line and creates no obligation to buy, you only confirm and pay once we write to you with the price and the next step.

Our first HACOY jeans, unisex, cut from a two tone block denim in dark blue and grey. Organic cotton and hemp, 315 g/m2, midweight and made to wear all year. A discreet monogram on the back pocket, the logo waistband stays visible.

Designed in Rome, crafted in Italy, from a denim woven in Turkey.

How the preorder works

Reserve now at no cost. The price will be announced soon. Once enough pieces are reserved, everyone receives a message to confirm and pay the first 50 percent. When the minimum number of deposits is reached, production begins in Italy. About one month later your jeans arrives at your home, and you settle the remaining 50 percent.

Materials

68 percent organic cotton and 32 percent hemp, 315 g/m2

A two tone block denim in dark blue and grey, midweight and made to wear all year. Hemp asks little of the soil and less of the water than most fibres. Designed in Rome, crafted in Italy, from a denim woven in Turkey.

Care Instructions

Wash inside out at 30 degrees with similar colours. Do not bleach. Hang to dry, skip the tumble dryer. Iron on medium if needed.

Denim likes to be washed rarely, the less you wash it, the longer it lasts and the more it becomes yours.

Size Guide

Designed for a clean, regular fit with a little give from the denim. Unisex, the same sizing for everyone, in S, M, L and XL. These figures reflect a typical Italian made denim and are indicative, the final measurements will be confirmed with production.

Model is wearing
Our model is 185 cm and wears M.

Jeans, garment measurement

In centimetres, taken flat, the body measurements each size fits.

Measurement S M L XL
Waist 74–80 cm 80–86 cm 86–94 cm 94–102 cm
Hip 90–96 cm 96–102 cm 102–110 cm 110–118 cm
Inseam 78 cm 80 cm 81 cm 82 cm
Front rise 26 cm 27 cm 28 cm 29 cm
Jacket, garment measurement

In centimetres, taken flat, the body measurements each size fits.

Measurement S M L XL
Chest 96–102 cm 102–108 cm 108–116 cm 116–124 cm
Back length 66 cm 68 cm 70 cm 72 cm
Shoulder 44 cm 46 cm 48 cm 50 cm
Sleeve 62 cm 63 cm 64 cm 65 cm
How to measure
  1. Waist, measure around where the waistband sits.
  2. Hip, measure around the fullest part of the hips.
  3. Chest, measure around the fullest part, keeping the tape level.
  4. Inseam, measure from the crotch seam to the hem along the inside leg.
Size conversion (EU, UK, US, IT)

A guide only, in case you usually go by a number system. Your own measurements above are the most reliable.

Size EU UK US IT
S 46 36 36 46
M 48–50 38–40 38–40 48–50
L 52–54 42–44 42–44 52–54
XL 56–58 46–48 46–48 56–58

Conversions are approximate. Unisex.

Shipping & Returns

This is a preorder. You reserve now at no cost. Once enough reservations arrive we ask for the first 50 percent, production then begins in Italy, and about one month later your order arrives at your home where you settle the rest. Returns follow our standard policy once the piece is delivered.

Assistance

Not sure if this is right for you? Reach out with your thoughts and we will assist you in the best way possible.

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Why We Made This (Key Highlights)

Responsible Denim: Woven from 68 percent organic cotton and 32 percent hemp at 315 g/m2. Hemp asks little of the soil and less of the water than most fibres, so the cloth feels honest as well as beautiful.

Two Tone Character: A dark blue and grey block denim, midweight and made to wear all year. A discreet monogram, the visible logo detailing stays.

Italian Craft: Cut and finished in Italy by a small house that still sews and inspects each piece. Designed in Rome, from a denim woven in Turkey, stated openly.

Made to Last: A clean regular fit built to be worn for years, repaired when needed, and loved rather than replaced.

HACOY denim collection campaign, first denim, Milan
HACOY-Denim-Web-09.jpg
HACOY-Denim-Web-07.jpg

Product Details & Craftsmanship

The Architecture

We wanted to get denim right before we ever made it, so we took our time. The fabric leads, a two tone block of dark blue and grey that wears in beautifully. The cut is quiet and regular, made to move with you and to sit well season after season.

Technical Specs

Material: 68 percent organic cotton, 32 percent hemp, 315 g/m2.
Origin: Designed in Rome, crafted in Italy, from a denim woven in Turkey.
Features: Two tone block denim, discreet monogram, visible logo.
Fit: Unisex, clean regular fit, true to size for most, in S, M, L and XL.
Weight: Midweight at 315 g/m2, made to wear all year.

Care Guide

Wash inside out at 30 degrees with similar colours. Do not bleach. Hang to dry, skip the tumble dryer. Denim likes to be washed rarely, the less you wash it, the longer it lasts and the more it becomes yours.

FAQ

Is it unisex? Yes, one clean regular cut for everyone, in S, M, L and XL.
Where is it made? Designed in Rome and crafted in Italy, from a denim woven in Turkey.
How does the fabric feel? Midweight and honest, organic cotton with hemp, it softens and improves with wear.