Denim Jeans, Preorder €220
Denim Jeans, Preorder €220
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Important note on pricing and preorder
This is a preorder reservation, not a purchase. No payment is taken today, the amount at checkout is zero. The Denim Jeans costs €220 including VAT, and you pay it in two halves of €110. Reserving now places you first in line and creates no obligation to buy, you only confirm and pay once we write to you with the next step.
Our first HACOY jeans, unisex, cut from a two tone block denim in dark blue and grey. Organic cotton and hemp, 315 g/m2, midweight and made to wear all year. A discreet monogram on the back pocket, the logo waistband stays visible.
Designed in Rome, crafted in Italy, from a denim woven in Turkey.
How the preorder works
Reserve now at no cost. The jeans costs €220, paid in two steps of €110. Once enough pieces are reserved, everyone receives a message to confirm and pay the first 50 percent. When the minimum number of deposits is reached, production begins in Italy. About one month later your jeans arrives at your home, and you settle the remaining 50 percent.
Materials
Materials
68 percent organic cotton and 32 percent hemp, 315 g/m2
A two tone block denim in dark blue and grey, midweight and made to wear all year. Hemp asks little of the soil and less of the water than most fibres. Designed in Rome, crafted in Italy, from a denim woven in Turkey.
Price Transparency
Price Transparency
We show you what these jeans cost us to make, and where the rest of the price goes.
Where your money goes
Making€68.2131.0 %
Packaging and transport€23.8610.8 %
VAT, 19 percent€35.1316.0 %
Nineteen percent of the retail price is value added tax. It goes straight to the state and never reaches us.
What stays with HACOY€92.8042.2 %
This is what keeps HACOY running. From it we pay the payment fees, exchanges and returns, the studio in Munich, the people who work here and the development of the next collection. What is left after all of that, and after tax, is our profit. It is a good deal smaller than the figure above.
We publish this because a price should be something you can check, not something you have to believe.
Figures as of July 2026, calculated for the current pre-order production. If fabric prices, quantities or exchange rates change, this breakdown changes with them.
Care Instructions
Care Instructions
Wash inside out at 30 degrees with similar colours. Do not bleach. Hang to dry, skip the tumble dryer. Iron on medium if needed.
Denim likes to be washed rarely, the less you wash it, the longer it lasts and the more it becomes yours.
Size Guide
Size Guide
Designed for a clean, regular fit with a little give from the denim. Unisex, the same sizing for everyone, in S, M, L and XL. These figures reflect a typical Italian made denim and are indicative, the final measurements will be confirmed with production.
Model is wearing
Our model is 185 cm and wears M.
Jeans, garment measurement
In centimetres, taken flat, the body measurements each size fits.
| Measurement | S | M | L | XL |
|---|---|---|---|---|
| Waist | 74–80 cm | 80–86 cm | 86–94 cm | 94–102 cm |
| Hip | 90–96 cm | 96–102 cm | 102–110 cm | 110–118 cm |
| Inseam | 78 cm | 80 cm | 81 cm | 82 cm |
| Front rise | 26 cm | 27 cm | 28 cm | 29 cm |
Jacket, garment measurement
In centimetres, taken flat, the body measurements each size fits.
| Measurement | S | M | L | XL |
|---|---|---|---|---|
| Chest | 96–102 cm | 102–108 cm | 108–116 cm | 116–124 cm |
| Back length | 66 cm | 68 cm | 70 cm | 72 cm |
| Shoulder | 44 cm | 46 cm | 48 cm | 50 cm |
| Sleeve | 62 cm | 63 cm | 64 cm | 65 cm |
How to measure
- Waist, measure around where the waistband sits.
- Hip, measure around the fullest part of the hips.
- Chest, measure around the fullest part, keeping the tape level.
- Inseam, measure from the crotch seam to the hem along the inside leg.
Size conversion (EU, UK, US, IT)
A guide only, in case you usually go by a number system. Your own measurements above are the most reliable.
| Size | EU | UK | US | IT |
|---|---|---|---|---|
| S | 46 | 36 | 36 | 46 |
| M | 48–50 | 38–40 | 38–40 | 48–50 |
| L | 52–54 | 42–44 | 42–44 | 52–54 |
| XL | 56–58 | 46–48 | 46–48 | 56–58 |
Conversions are approximate. Unisex.
Shipping & Returns
Shipping & Returns
This is a preorder. You reserve now at no cost. Once enough reservations arrive we ask for the first 50 percent, production then begins in Italy, and about one month later your order arrives at your home where you settle the rest. Returns follow our standard policy once the piece is delivered.
Assistance
Assistance
Not sure if this is right for you? Reach out with your thoughts and we will assist you in the best way possible.
Not sure if this is your style? Share the link with your friend and receive an honest opinion.
We ship worldwide from Europe, usually within about ten business days. Local import taxes may apply on arrival outside the EU.
View full details
Why We Made This (Key Highlights)
Responsible Denim: Woven from 68 percent organic cotton and 32 percent hemp at 315 g/m2. Hemp asks little of the soil and less of the water than most fibres, so the cloth feels honest as well as beautiful.
Two Tone Character: A dark blue and grey block denim, midweight and made to wear all year. A discreet monogram, the visible logo detailing stays.
Italian Craft: Cut and finished in Italy by a small house that still sews and inspects each piece. Designed in Rome, from a denim woven in Turkey, stated openly.
Made to Last: A clean regular fit built to be worn for years, repaired when needed, and loved rather than replaced.
Product Details & Craftsmanship
The Architecture
We wanted to get denim right before we ever made it, so we took our time. The fabric leads, a two tone block of dark blue and grey that wears in beautifully. The cut is quiet and regular, made to move with you and to sit well season after season.
Technical Specs
Material: 68 percent organic cotton, 32 percent hemp, 315 g/m2.
Origin: Designed in Rome, crafted in Italy, from a denim woven in Turkey.
Features: Two tone block denim, discreet monogram, visible logo.
Fit: Unisex, clean regular fit, true to size for most, in S, M, L and XL.
Weight: Midweight at 315 g/m2, made to wear all year.
Care Guide
Wash inside out at 30 degrees with similar colours. Do not bleach. Hang to dry, skip the tumble dryer. Denim likes to be washed rarely, the less you wash it, the longer it lasts and the more it becomes yours.
FAQ
Is it unisex? Yes, one clean regular cut for everyone, in S, M, L and XL.
Where is it made? Designed in Rome and crafted in Italy, from a denim woven in Turkey.
How does the fabric feel? Midweight and honest, organic cotton with hemp, it softens and improves with wear.