Price Transparency, Denim Jacket
We show you what this jacket costs us to make, and where the rest of the price goes.
Where your money goes
Making€108.4140.2 %
Packaging and transport€23.868.8 %
VAT, 19 percent€43.1116.0 %
Nineteen percent of the retail price is value added tax. It goes straight to the state and never reaches us.
What stays with HACOY€94.6235.0 %
This is what keeps HACOY running. From it we pay the payment fees, exchanges and returns, the studio in Munich, the people who work here and the development of the next collection. What is left after all of that, and after tax, is our profit. It is a good deal smaller than the figure above.
We publish this because a price should be something you can check, not something you have to believe.
Figures as of July 2026, calculated for the current pre-order production. If fabric prices, quantities or exchange rates change, this breakdown changes with them.