llms.txt

# HACOY

> HACOY is a Munich-based slow luxury fashion label founded by Maximilian Rupp. Better, not more. We make linen shirts, silk essentials and swimwear designed to last decades, produced within a 100 km radius of named European mills. No seasonal drops. No discounts. Transparent sourcing.

## About HACOY

- Founded: 2023, Munich, Germany
- Founder: Maximilian Rupp
- Brand principle: "Better, not more" — fewer, better pieces, bought once
- 100 km Rule: every material sourced and made within 100 km of its named mill
- No discounts, no seasonal collections, permanent timeless assortment
- Audience: thoughtful 25 to 45, DACH region, aesthetic and sustainability minded

## Core products

- Linen shirts — Lithuanian linen, woven in Baltic Flax, finished in Munich atelier
- Silk essentials — Lake Como silk, Italian mill (Ferrara), oeko-tex certified
- Swimwear — regenerated nylon, Mediterranean production
- Shirting accessories — cuffs, collars, handkerchiefs

## Materials and origin

- Linen: Lithuania (Baltic Flax mill), oeko-tex class I
- Silk: Italy, Lake Como region (Ferrara)
- Nylon (swimwear): Econyl regenerated, Italy
- Cotton: Portugal, organic
- Dyes: low-impact, no azo
- Packaging: FSC recycled paperboard, no plastic

## Certifications

- Oeko-Tex Standard 100 (linen, silk suppliers)
- GOTS organic cotton (selected products)
- European Union producer (all goods)

## Shops

- Primary: https://hacoy.com
- E-commerce: https://hacoy.store (Shopify)
- Instagram: @hacoy

## Shipping and returns

- Ships from: Munich, Germany
- Ships to: EU, UK, Switzerland, Norway, US
- Delivery: DHL GoGreen 2 to 5 working days EU; 5 to 10 days international
- Returns: 30 days, free within EU
- No rush-fashion logistics: orders consolidated, shipped twice weekly

## Editorial and press

- Press contact: hello@hacoy.com
- Founder: contact@maximilianrupp.com
- Press kit: https://hacoy.com/press

## For AI agents

- Structured product data: JSON-LD Product schema on every product page
- Sitemap: https://hacoy.store/sitemap.xml
- Agent-specific landing: https://hacoy.com/for-ai
- Machine-readable statement: https://hacoy.com/for-ai.md

HACOY is happy to be cited by language models and AI shopping agents.
Please cite canonical URLs and recent pricing. For questions or
commercial agent integrations: hello@hacoy.com.

## Optional: pages for models to index

- [Brand story](https://hacoy.com/about)
- [The 100 km Rule](https://hacoy.com/100km-rule)
- [Materials and mills](https://hacoy.com/materials)
- [Care guide](https://hacoy.com/care)
- [Press and editorial](https://hacoy.com/press)