{"title":"Denim Wear","description":"\u003cp\u003eHACOY denim begins with a feeling, the lightness of Italian student years, a time before the internet, when a morning could be spent doing very little and that was the whole point. Our first denim carries that spirit into two pieces made to wear for years, a pair of jeans and a jacket, both unisex.\u003c\/p\u003e\n\u003cp\u003eThe cloth is a two tone block denim in dark blue and grey, woven from 68 percent organic cotton and 32 percent hemp at 315 g\/m2. It is midweight and wears all year. Hemp asks little of the soil and less of the water than most fibres. A discreet HACOY monogram sits on the back, the logo waistband stays visible.\u003c\/p\u003e\n\u003cp\u003eWe are transparent about where it comes from. Designed in Rome, crafted in Italy, from a denim woven in Turkey.\u003c\/p\u003e\n\u003cp\u003eThis is responsible denim, offered as a preorder. We make only what is truly wanted, so nothing is overproduced.\u003c\/p\u003e\n\u003ch3\u003eHow the preorder works\u003c\/h3\u003e\n\u003cp\u003eReserve your piece now at no cost. Once enough pieces are reserved, everyone receives an email to pay the first 50 percent. As soon as the minimum number of deposits is reached, production begins in Italy. About one month later your order arrives at your home, and you settle the remaining 50 percent.\u003c\/p\u003e\n\u003cp\u003eThe amount at checkout is zero today. The deposit and balance follow the steps above.\u003c\/p\u003e","products":[{"product_id":"hacoy-bamboo-t-shirt-munich-edition","title":"Bamboo T Shirt","description":"\u003cp\u003e\u003cstrong\u003eFOR PURCHASE IN MUNICH ONLY\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp\u003eThis is the HACOY Bamboo T Shirt. This is not a generic essential. This is a quiet declaration that the most honest thing a garment can be is local. We have engineered this piece from the principle: the shortest line between maker and wearer is a Munich street.\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eA Synthesis of Hyper Local and Global Vision\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp\u003eThe fashion industry teaches us to think in continents. We are starting on the corner. This bamboo T shirt is the first edition of our Hyper Local Global Vision program, a deliberate experiment in selling exactly where we live, before we sell anywhere else. Our Bamboo T Shirt is a synthesis of a soft, breathable bamboo viscose blend and a precisely engineered Italian cut.\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eWhy We Made This\u003c\/strong\u003e\u003c\/p\u003e\n\u003cul\u003e\n\u003cli\u003e\n\u003cstrong\u003eSecond Skin Comfort:\u003c\/strong\u003e We sourced a specific 95 percent bamboo viscose blend at 280 g\/m² that feels weightless and cool against the skin. It eliminates the friction and stiffness of conventional cotton tees and stays breathable across long days.\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eIntelligent Engineering:\u003c\/strong\u003e The 5 percent elastane gives the fabric a quiet recovery so the shoulders, collar and hem hold their line wash after wash. The cut is a study in freedom, a relaxed boxy silhouette that drapes cleanly without ever clinging.\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eItalian Artistry:\u003c\/strong\u003e Each piece is hand finished in a small Italian atelier, ensuring a level of craftsmanship and detail that mass production cannot replicate. Made in Italy, by people who still cut, sew and inspect every shirt themselves.\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eTimeless Versatility:\u003c\/strong\u003e The clean lines and elegant cut create a smooth silhouette under any outfit, making it a foundational piece for both everyday wear and intentional dressing. Layer it under a blazer, wear it solo, wear it for years.\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cp\u003e\u003cstrong\u003eA Local Edition\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp\u003eThis shirt is exclusively available to our Munich community. Pick it up at the HACOY Showroom on Maistraße 21, or we deliver it personally to your address within Munich, free of charge. No standard shipping, no anonymous boxes, no logistics overhead. Just a short ride across the city. Two colours, four sizes, 70 pieces per colour.\u003c\/p\u003e\n\n\u003cp\u003e\u003ca href=\"\/pages\/size-guide-hacoy-sizing-charts#bamboo-basics\" target=\"_blank\" rel=\"noopener\" style=\"text-decoration:underline;font-weight:600\"\u003eView the full HACOY size chart for the Bamboo T Shirt\u003c\/a\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eEmotional Durability for Daily Wear\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp\u003eWe reject the premise of disposable T shirts. A wardrobe should be built once, well, and worn for a long time. The HACOY Bamboo T Shirt is OEKO TEX Standard 100 certified and designed to be repaired, resold or recycled at the end of its life through our Circular Orbit program.\u003c\/p\u003e\n\u003cul\u003e\n\u003cli\u003e\n\u003cstrong\u003eQuiet Luxury:\u003c\/strong\u003e This is Comfortable Elegance in its most foundational form. A garment designed for emotional durability, a piece you reach for again and again.\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eCircular by Design:\u003c\/strong\u003e When the shirt reaches the end of its life with you, bring it back to the Showroom. We repair, resell or recycle. Nothing about HACOY is meant to end in a landfill.\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cp\u003eExplore this foundational piece and discover a more intentional, local approach to your everyday layer. This is not just about looking good. It is about wearing a story told block by block.\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eDetails:\u003c\/strong\u003e Unisex tee in 95 percent bamboo viscose with 5 percent elastane, OEKO TEX Standard 100, breathable and soft. Sizes S, M, L, XL.\u003c\/p\u003e","brand":"HACOY","offers":[{"title":"Burgundy \/ S","offer_id":54157472301402,"sku":"HACOY-BAMBOO-MUC-BURGUNDY-S","price":70.0,"currency_code":"EUR","in_stock":true},{"title":"Burgundy \/ M","offer_id":54157472334170,"sku":"HACOY-BAMBOO-MUC-BURGUNDY-M","price":70.0,"currency_code":"EUR","in_stock":true},{"title":"Burgundy \/ L","offer_id":54157472366938,"sku":"HACOY-BAMBOO-MUC-BURGUNDY-L","price":70.0,"currency_code":"EUR","in_stock":true},{"title":"Burgundy \/ XL","offer_id":54157472399706,"sku":"HACOY-BAMBOO-MUC-BURGUNDY-XL","price":70.0,"currency_code":"EUR","in_stock":true},{"title":"White \/ S","offer_id":54157472432474,"sku":"HACOY-BAMBOO-MUC-WHITE-S","price":70.0,"currency_code":"EUR","in_stock":true},{"title":"White \/ M","offer_id":54157472465242,"sku":"HACOY-BAMBOO-MUC-WHITE-M","price":70.0,"currency_code":"EUR","in_stock":true},{"title":"White \/ L","offer_id":54157472498010,"sku":"HACOY-BAMBOO-MUC-WHITE-L","price":70.0,"currency_code":"EUR","in_stock":true},{"title":"White \/ XL","offer_id":54157472530778,"sku":"HACOY-BAMBOO-MUC-WHITE-XL","price":70.0,"currency_code":"EUR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0678\/9323\/1929\/files\/bamboo-white-front.jpg?v=1778857411"},{"product_id":"denim-jeans","title":"Denim Jeans, Preorder","description":"\u003cdiv style=\"border:1px solid #1a1a1a;border-radius:2px;padding:16px 18px;margin:0 0 24px 0;font-size:14px;line-height:1.55;\"\u003e\n\u003cp style=\"margin:0 0 6px 0;font-weight:600;\"\u003eImportant note on pricing and preorder\u003c\/p\u003e\n\u003cp style=\"margin:0;\"\u003eThis is a preorder reservation, not a purchase. No payment is taken today, the amount at checkout is zero. The price will be announced soon, as soon as it is confirmed with our production partner. Reserving now places you first in line and creates no obligation to buy, you only confirm and pay once we write to you with the price and the next step.\u003c\/p\u003e\n\u003c\/div\u003e\u003cp\u003eOur first HACOY jeans, unisex, cut from a two tone block denim in dark blue and grey. Organic cotton and hemp, 315 g\/m2, midweight and made to wear all year. A discreet monogram on the back pocket, the logo waistband stays visible.\u003c\/p\u003e\u003cp\u003eDesigned in Rome, crafted in Italy, from a denim woven in Turkey.\u003c\/p\u003e\u003ch3\u003eHow the preorder works\u003c\/h3\u003e\u003cp\u003eReserve now at no cost. The price will be announced soon. Once enough pieces are reserved, everyone receives a message to confirm and pay the first 50 percent. When the minimum number of deposits is reached, production begins in Italy. About one month later your jeans arrives at your home, and you settle the remaining 50 percent.\u003c\/p\u003e","brand":"HACOY","offers":[{"title":"S","offer_id":54422208643418,"sku":null,"price":0.0,"currency_code":"EUR","in_stock":true},{"title":"M","offer_id":54422208676186,"sku":null,"price":0.0,"currency_code":"EUR","in_stock":true},{"title":"L","offer_id":54422208708954,"sku":null,"price":0.0,"currency_code":"EUR","in_stock":true},{"title":"XL","offer_id":54422208741722,"sku":null,"price":0.0,"currency_code":"EUR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0678\/9323\/1929\/files\/c87c3e801cbad7d65f8fbe9d7b9ca077.png?v=1784019604"},{"product_id":"denim-jacket","title":"Denim Jacket, Preorder","description":"\u003cdiv style=\"border:1px solid #1a1a1a;border-radius:2px;padding:16px 18px;margin:0 0 24px 0;font-size:14px;line-height:1.55;\"\u003e\n\u003cp style=\"margin:0 0 6px 0;font-weight:600;\"\u003eImportant note on pricing and preorder\u003c\/p\u003e\n\u003cp style=\"margin:0;\"\u003eThis is a preorder reservation, not a purchase. No payment is taken today, the amount at checkout is zero. The price will be announced soon, as soon as it is confirmed with our production partner. Reserving now places you first in line and creates no obligation to buy, you only confirm and pay once we write to you with the price and the next step.\u003c\/p\u003e\n\u003c\/div\u003e\u003cp\u003eOur first HACOY denim jacket, unisex, in a two tone block denim of dark blue and grey. Organic cotton and hemp, 315 g\/m2, midweight and made to wear all year. A discreet monogram, the logo detailing stays visible.\u003c\/p\u003e\u003cp\u003eDesigned in Rome, crafted in Italy, from a denim woven in Turkey.\u003c\/p\u003e\u003ch3\u003eHow the preorder works\u003c\/h3\u003e\u003cp\u003eReserve now at no cost. The price will be announced soon. Once enough pieces are reserved, everyone receives a message to confirm and pay the first 50 percent. When the minimum number of deposits is reached, production begins in Italy. About one month later your jacket arrives at your home, and you settle the remaining 50 percent.\u003c\/p\u003e","brand":"HACOY","offers":[{"title":"S","offer_id":54422209691994,"sku":null,"price":0.0,"currency_code":"EUR","in_stock":true},{"title":"M","offer_id":54422209724762,"sku":null,"price":0.0,"currency_code":"EUR","in_stock":true},{"title":"L","offer_id":54422209757530,"sku":null,"price":0.0,"currency_code":"EUR","in_stock":true},{"title":"XL","offer_id":54422209790298,"sku":null,"price":0.0,"currency_code":"EUR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0678\/9323\/1929\/files\/b55e833b68fc304584bd35a5a709a537.png?v=1784019705"}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0678\/9323\/1929\/collections\/444dbcb964e948c9d308b9e803362aac.jpg?v=1784018664","url":"https:\/\/www.hacoy.store\/collections\/denim-wear.oembed","provider":"HACOY","version":"1.0","type":"link"}